Fashion Needs and Consumption - SOCIAL ASPECT

THE SOCIETAL VIEW -

 There is a lot of difference between what we need and what we want, but in the society we live in people tend to forget that difference. 

I belong to a punjabi family and do you know what's the motto in our culture? It's either GO Big or Go Home. We have a big family and a big social circle where it has become quite important to show off a little bit. Competition runs in our culture, every one's trying to ace that fashion game and is trying to be better than the others.

In the society I live in, we have a lot of functions and weddings and its a horror story if you repeat a piece of clothing in any function, we use it once and then it's packed and kept in a trunk forever. No one gives it a thought that we are actually wasting that piece of clothing. People have forgotten the word REUSE. They are a part of this race where every one has to come up better than the other. 

I have ben to many weddings in past two years and I haven't seen a single person repeating their outfit. Even for me, I have three to four Lehengas which are kept in the trunk for two years. For each new function we we are buying new clothes discarding the older ones.

No one in my culture looks into reusing their clothes, they just go out and buy a new peice. In the society we live in people judge very often. If you repeat a peice of garment or even jwellery in under 5 to 10 mins you will see this aunty comming your way saying "Puttar....Rinki ki shadi mai bhi yehi pahena tha na?" and she will leave you all embarased.

Now it has come to an extent where it needs to be stopped. we have got to burst this social bubble and think about our fashion needs rather than our desires.

It's time to tell those aunties " Yes! this is the same piece and i am wearing it proudly coz I paid for it and this makes sense."

It's time to keep our foot down and tell people that it's not always about showing off.