Fashion Needs and Consumption - GLOBAL ASPECT
FASHION AND THE WORLD -
Fashion industry is one of the most polluting industry in the world . The production and distribution of crops and fibers and garments used in fashion all contribute to different forms of environmental pollution.
Fast Fashion has taken the world by a storm. On a daily basis this industry is producing humungous amount of clothing pieces and more then 50 percent of which ends up in landfills.
Fast fashion makes shopping for clothes more affordable , but it comes at an environmental cost . The fashion industry produces 10 percent of all humanity's carbon emission , and is the second largest consumer of world's water supply , and pollutes the ocean with micro plastics.
Our fashion desires have taken over our needs on a global level and it has come to the extend where it is out of our hands . With the emergence of fast fashion , people are demanding new clothes on a daily basis , their urge to shop has become stronger than ever and people have lost all the practicality and rationality .
The global apparel retail market is currently worth $ 1.34 trillion in retail sales per year. This apparel market is growing with increasing demands of people .
Fashion needs has taken a back step and wants has taken over . With the emergence of this concept , everyday a new line of clothes is being launched . Stores like Zara and H&M has spread their market throughout the globe and people like us are mindlessly and blindly drooling over their clothing lines.
No one is digging deeper. If we dig a little , we'll get the idea that how these brands are fooling us are actually harming the environment on a great level .
Very descriptive video
ReplyDeleteFast Fashion at global level is indeed a difficult challenge to reckon with. A holistic and coordinated approach is need of the hour. This approach should not only be global , encompassing coordinated efforts from all countriesbut also from grassroot levels. Adopting conscious practice and lifestyle changes is the only way out.
ReplyDeleteGood content and very informative video
ReplyDeleteFast fashion drained people's mind.....they dont even realize how their fashion hungry is affecting our environment.....even I was one of them who didn't even realize this thing....but when I know this, I'm going to control my consumption...n I will try that people will also understand this that when we reduce our demand brands supply will also reduce...and that will help us to keep a health n unpolluted Environment around ourselves...
ReplyDeleteThis is the actual truth of fast fashion. And people should be aware about the reality what is happening and how they can refrain themselves from this fast fashion.
ReplyDelete